sodastream’s EVENT ‘all the bubbles, JUST ONE BOTTLE’ campaign takes to the streets of New York city

The 'All the bubbles with just one bottle' tour took to the streets of New York from Times Square to Lincoln Center in August of 2011. We used pedicabs pulling a cage behind it with all the bottle saved by using a single sodastream bottle, it was also a zero carbon footprint method for a moving billboard.

Used iPads to log people into Facebook, took photos in front of ‘the cage’ posted to Facebook and and entered them into a competition to win prizes. Geo-targeting on Facebook statuses added to the viral nature of the SodaStream revolution. Twitter and Facebook were used to create buzz prior to and after the event, We expanded SodaStream's fan base from 20,000 to 34,000 on Sodastream’s social media channels - a 70% increase from a single event. The tour was then extended to five more major US cities.