Since I started in design and advertising I’ve always treated every assignment as a chance to find a truth about the brand and through storytelling, find new and creative ways to bring that story to life.

I’ve art directed for numerous Fortune 500 companies, including IBM, Visa, HBO,
Pizza Hut, Carnival Cruise Lines and AT&T, producing advertising and digital solutions for virtually every category that utilizes marketing.

More recently I’ve been delivering digital transformation and data driven design for IBM. My core belief and experience, is that good strategy and data is at the heart of all great creative and user centered design, elevating brand experience across all channels.