User experience design

A/B TESTING FOR THE IBM CLOUD HOMEPAGE BOOSTS CONVERSION RATE TO 47%

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  • The bounce rate for the IBM Cloud Homepage was 55% (goal is 40% and under).

  • If we change the leadspace to a mobile-friendly design and reduce the height using a new band style Ul across all devices. We can increase engagement and decrease bounce rate.

  • Zoomed into the illustration, to amplify the mechanics of the visual - Headline was reduced by half while emphasizing the key benefits

  • The variation hit statistical significance in 5 days, outperforming the control. With a 45.60% greater CTA conversion rate.

wires and content design